Gold has been valued by people since the beginning of time. It has been used as money, given as gifts and turned into jewelry to show affection. Gold is a good investment because it is universally treasured. If you are looking to invest in some gold, here are some tips to help you invest wisely.

Have an understanding of the current market value of gold before you sell it. You can call a jewelry store for this information. Gold value changes often, sometimes from day to day, and you want to make sure your buyer is offering you a fair price for your pieces, based on current market value.

Have an idea about what you are selling before you sell. Some jewelry is worth more as is than it is melted down. If a buyer tries to offer you the melted down weight value of the gold, they might not be making a fair offer. Know if you have a popular designer or valuable stones before making your sale.

Never overlook gold scraps. If you happen to have small pieces of gold sitting around, keep them together to sell at a future time. This can be scraps from an old pair of earrings or any other piece of jewelry. Even a few ounces can be some serious cash back in your pocket.

The high price of gold may give you the idea that gold-filled or gold-plated jewelry is better. But, it is still possible to purchase gold jewelry without having to go to a jewelry store and spend a fortune. Find cheap gold in pawn shops or online.

If you’re going to sell your scrap gold at neighborhood shops, check out more than one. Some stores won’t pay the market price of gold, and it’s up to you to realize this. Stores which are not centrally located may be able to give you a better price.

Watch out for “pop-up” buyers. These individuals travel from place to place, putting out advertisements that lure in sellers with the promise of a big payout. In many cases, these buyers then leave town without paying the sellers what they are owed. Always do your research on anyone you are planning to sell to.

Look into any company you are considering via the Better Business Bureau. If there have been complaints lodged against the company, then it’s best for you to just move on to another buyer or seller. The BBB is an excellent first line of defense to weed out the worst companies out there.

Go into selling your gold with a realistic attitude. Some people think a few pieces are going to net them thousands of dollars, but realistically there are many factors in play. The items may not be pure gold, or they could even be plated. Consider an appraisal to understand what you really have.

Always identify the karat value of your jewelry when you walk into the store to sell it. Some dealers will try to convince their customers that the karat value of a piece is lower than it actually is, and this results in less money in the consumer’s pocket. Have a clear understanding of your piece’s actual weight so this doesn’t happen to you.

While some people like the idea of purchasing gold in coins or bars, the cost is very high. It is also not advisable to keep valuable coins or bullion in your possession unless you have a very secure safe. Having personal possession of a few gold coins is only a good idea if you know you can keep them secure.

Hopefully these tips have given you a better idea of how to go about buying gold. Whether you are looking to invest in it to make money or just to collect beautiful pieces of jewelry, gold has lasting value. It usually goes up in value. Keep these tips in mind and start your own collection of gold today.